A ident is used to identify a company or channel within TV and film. An ident helps to increase the popularity of some film company's for example Disney, over time this company in particular has become one of the worlds best film company's; however over time Disney was changed there ident but has still travelled along the same track.
Company's rely on there ident to improve the status of a company for example the Warner Bros ident is way more eye catching than if they had used clip art. A company's ident usually is linked to what they produce and some TV companies will update their idents regularly so that it is relevant.
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